Yankee Candle, the company responsible for tricking our wives and girlfriends into thinking bathrooms need to smell like Bahama Breeze since 1969, just came out with an interesting guy-oriented marketing ploy: Man Candles.
It’s all about a line of scents catered to the sophisticated nostrils of the American male. “We wanted to develop a collection of scents that men could strongly identify with,” said Senior Vice President Hope Margala Klein.
Imagine the thick aroma of “Riding Mower” or “2×4″ wafting through your living room or a bathroom that smells like “Man Town.” It’s almost like a dream, isn’t it? Well, these fine scents are now reality. Check them out:
- Man Town™ – Escape to the man cave with this masculine blend of spices, woods and musk.
- First Down™ – This combination of orange, patchouli, vetiver and leather is as exciting as game day.
- Riding Mower™ – Hot sun. Cool breeze. And the intensely summery scent of freshly cut grass.
- 2 x 4™ – The warm, unmistakable scent of freshly planed wood and sawdust evokes a sense of confidence and quality.
Here’s a logical question for outdoorsmen: When are they going to makes scents catered to us?
I for one would love to light the wick on a candle that made my house smell like freshly fired shotgun shells or the leather on a brand new holster. Maybe we could develop a candle that smells like “Deadline” for outdoor writers, so at least they could never say they didn’t smell it coming.
What scents would you include in a line of hunting candles?