October 21, 2011
By Mike Schoby
If it is something that I think you, the hard-core HUNTING reader, would be interested in, I'll check it out and report on it. However, at this time of year I often the general interest "Christmas Gift Guide" mass emails from agencies. These products can be anything from new dress socks to Velcro wallets€¦obviously these PR agencies just mass email all editors of any magazine regardless of magazine subject content€¦.I can't blame them for trying, but they get ignored.
But occasionally I run into a PR person that is so clueless as to what we do as hunters that I have to have some fun with them. Such was the case when I got this Press Release promoting Disney DVD titles.
Disney???? Seriously????
Advertisement
Can you think of another company that has done more to anthropomorphize animals and subvert the hunting culture than Disney? I can't, so I thought I would have a little fun with them€¦I really had no idea it would last as long as it did.
Enjoy the email string.
Advertisement
From: Beth
To: Mike Schoby
Subject: Disney Titles for your Holiday Gift Guide
Hi Mike — Although it's the height of summer, I know we're quickly approaching deadlines for gift round ups this holiday season and I wanted to give you a glimpse of the goodness Disney Home Entertainment has coming up at the end of the year:
For your Holiday Gift Guide, Disney's got you covered:
€¢ The Lion King: Diamond Edition --The King Has Returned. Embark on an extraordinary coming-of-age adventure as Simba, a lion cub who cannot wait to be king, searches for his destiny in the great "Circle of Life." You will be thrilled by the breathtaking animation, unforgettable Academy Award-winning music, and timeless story. The king of all animated films reigns on Disney Blu-ray 3D: magic in a new dimension!
Thanks for your consideration in your November/December books -- I have art and more information ready to send if there's interest.
Merry August!
NOTE: SO I SHOULD IGNORE THIS EMAIL, BUT IT'S DISNEY, I CAN'T RESIST
----------------------------------------------------------------------------------------------------------------------
From: Mike Schoby
To: Beth
Hi Beth, thank you so much! This sounds fantastic — we will be sure to mention the entire collection in our upcoming holiday gift guide since Disney has been such a fantastic supporter of Hunting. Thanks for including us!
Mike Schoby
Editor | Petersen's Hunting
NOTE: I FIGURED I SHOULD PUT THE MAGAZINE TITLE, JUST TO HELP HER CATCH THE SARCASM
----------------------------------------------------------------------------------------------------------------------
From: Beth
To: Mike Schoby
How wonderful — thanks so much, Mike! Please let me know what you need in the way of art, info, etc as your deadline approaches and I'll make sure you have everything you need. Much appreciated!
----------------------------------------------------------------------------------------------------------------------
From: Mike Schoby
To: Beth
Actually, you made it just in time. My deadline is today. Can you please send me all the high res art, detailed press release info etc. thank you.
Mike
NOTE: OK€¦IF SHE DIDN'T PICK UP ON THE SARCASM OR THE MAGAZINE TITLE, I'LL LET HER DO A LITTLE WORK€¦.WHO KNOWS€¦THIS MIGHT MAKE GOOD BLOG FODDER
----------------------------------------------------------------------------------------------------------------------
From: Beth
To: Mike Schoby
You got it — attached is the artwork for the complete Pirates set as well as the press release which should have all the info you need, but just let me know if you have any questions and I'll get you whatever answers you need before the end of the day.
----------------------------------------------------------------------------------------------------------------------
From: Mike Schoby
To: Beth
Thanks — do you have a different angle for the image?
----------------------------------------------------------------------------------------------------------------------
From: Beth
To: Mike Schoby
Let me check and see if I have a different angle of the Pirates set —
I also attached the Lion King and Nightmare Before Christmas 3D art/info here for you.
From: Mike Schoby
To: Beth
The lion king is perfect, however do you have it in a higher res, need it 300 dpi at about 8 x 10 print size?
From: Beth
To: Mike Schoby
Okay here's a link to the Lion King art in 300 dpi...it's not 8 x 10, however (I think it's more like 6 x 8)...hopefully that works?
----------------------------------------------------------------------------------------------------------------------
From: Mike Schoby
To: Beth
This is great — thank you. We are running a feature article on HUNTIN G African lions and elephants in our December issue and this will make a good sidebar illustration — thanks.
NOTE: OK I SPENT ENOUGH TIME ON THIS, MIGHT AS WELL CLUE HER IN THAT WE RUN HUNTING ARTICLES€¦ A MONTH PASSES, I THOUGHT IT WAS OVER AND I GET THIS FOLLOW UP EMAIL
----------------------------------------------------------------------------------------------------------------------
From: Beth
To: Mike Schoby
Hey Mike — Now that we're at the end of the month I just wanted to circle back to you to see if you were indeed able to include all three of the titles (Pirates, Lion King, Nightmare Before Christmas) that I pitched you or if you only had space for one or two of the titles. I definitely want to include your outlet in my pre-report to let Disney know what you're covering for us and I thought I'd better clarify with you before I tell them exactly what you're covering.
NOTE: WOW SHE NEVER REALIZED WHAT WE DO, I MUST MAKE THIS MORE CLEAR, SO I FOLLOWED UP WITH THIS AND THE ATTACHED PHOTO
----------------------------------------------------------------------------------------------------------------------
To: Beth
No problem Beth — thanks for circling back. Actually I will be mentioning the Lion King w/ the DVD box photo as a recommended movie to watch with the kids before heading over to Africa on Safari. Kids love elephants!
Here is a lead shot from the story we will be running. We may have an opportunity for a Bambi mention next fall. Stay in touch.
----------------------------------------------------------------------------------------------------------------------
From: Beth
To: Mike Schoby
Okay thank you!
NOTE: I OMITTED THE FULL NAME AND AGENCY NAME TO AVOID A LAWSUIT, BUT IT SHOULD BE OBVIOUS THEY ARE FROM BURBANK, CA€¦I WONDER IF THEY THOUGHT THE ELEPHANT WAS JUST SLEEPING?
