Skip to main content

Disney Embraces Hunting

Disney Embraces Hunting

When I am not in the field hunting, I work long hours in the office much of which is spent answering tons of emails€¦.and occasionally I need a little humor to get through a day. Since I am the editor of a national magazine, I get on many PR agencies mailing lists — this usually means manufacturers wanting my readers aware of a new product.

If it is something that I think you, the hard-core HUNTING reader, would be interested in, I'll check it out and report on it. However, at this time of year I often the general interest "Christmas Gift Guide" mass emails from agencies. These products can be anything from new dress socks to Velcro wallets€¦obviously these PR agencies just mass email all editors of any magazine regardless of magazine subject content€¦.I can't blame them for trying, but they get ignored.

But occasionally I run into a PR person that is so clueless as to what we do as hunters that I have to have some fun with them. Such was the case when I got this Press Release promoting Disney DVD titles.

Disney???? Seriously????


Can you think of another company that has done more to anthropomorphize animals and subvert the hunting culture than Disney? I can't, so I thought I would have a little fun with them€¦I really had no idea it would last as long as it did.


Enjoy the email string.

From: Beth

To: Mike Schoby




Subject: Disney Titles for your Holiday Gift Guide

Hi Mike — Although it's the height of summer, I know we're quickly approaching deadlines for gift round ups this holiday season and I wanted to give you a glimpse of the goodness Disney Home Entertainment has coming up at the end of the year:

For your Holiday Gift Guide, Disney's got you covered:


€¢ The Lion King: Diamond Edition --The King Has Returned. Embark on an extraordinary coming-of-age adventure as Simba, a lion cub who cannot wait to be king, searches for his destiny in the great "Circle of Life." You will be thrilled by the breathtaking animation, unforgettable Academy Award-winning music, and timeless story. The king of all animated films reigns on Disney Blu-ray 3D: magic in a new dimension!

Thanks for your consideration in your November/December books -- I have art and more information ready to send if there's interest.

Merry August!

NOTE: SO I SHOULD IGNORE THIS EMAIL, BUT IT'S DISNEY, I CAN'T RESIST

----------------------------------------------------------------------------------------------------------------------

From: Mike Schoby

To: Beth

Hi Beth, thank you so much! This sounds fantastic — we will be sure to mention the entire collection in our upcoming holiday gift guide since Disney has been such a fantastic supporter of Hunting. Thanks for including us!

Mike Schoby

Editor | Petersen's Hunting

NOTE: I FIGURED I SHOULD PUT THE MAGAZINE TITLE, JUST TO HELP HER CATCH THE SARCASM

----------------------------------------------------------------------------------------------------------------------

From: Beth

To: Mike Schoby

How wonderful — thanks so much, Mike! Please let me know what you need in the way of art, info, etc as your deadline approaches and I'll make sure you have everything you need. Much appreciated!

----------------------------------------------------------------------------------------------------------------------

From: Mike Schoby

To: Beth

Actually, you made it just in time. My deadline is today. Can you please send me all the high res art, detailed press release info etc. thank you.

Mike

NOTE: OK€¦IF SHE DIDN'T PICK UP ON THE SARCASM OR THE MAGAZINE TITLE, I'LL LET HER DO A LITTLE WORK€¦.WHO KNOWS€¦THIS MIGHT MAKE GOOD BLOG FODDER

----------------------------------------------------------------------------------------------------------------------

From: Beth

To: Mike Schoby

You got it — attached is the artwork for the complete Pirates set as well as the press release which should have all the info you need, but just let me know if you have any questions and I'll get you whatever answers you need before the end of the day.

----------------------------------------------------------------------------------------------------------------------

From: Mike Schoby

To: Beth

Thanks — do you have a different angle for the image?

----------------------------------------------------------------------------------------------------------------------

From: Beth

To: Mike Schoby

Let me check and see if I have a different angle of the Pirates set —

I also attached the Lion King and Nightmare Before Christmas 3D art/info here for you.

From: Mike Schoby

To: Beth

The lion king is perfect, however do you have it in a higher res, need it 300 dpi at about 8 x 10 print size?

From: Beth

To: Mike Schoby

Okay here's a link to the Lion King art in 300 dpi...it's not 8 x 10, however (I think it's more like 6 x 8)...hopefully that works?

----------------------------------------------------------------------------------------------------------------------

From: Mike Schoby

To: Beth

This is great — thank you. We are running a feature article on HUNTING African lions and elephants in our December issue and this will make a good sidebar illustration — thanks.

NOTE: OK I SPENT ENOUGH TIME ON THIS, MIGHT AS WELL CLUE HER IN THAT WE RUN HUNTING ARTICLES€¦ A MONTH PASSES, I THOUGHT IT WAS OVER AND I GET THIS FOLLOW UP EMAIL

----------------------------------------------------------------------------------------------------------------------

From: Beth

To: Mike Schoby

Hey Mike — Now that we're at the end of the month I just wanted to circle back to you to see if you were indeed able to include all three of the titles (Pirates, Lion King, Nightmare Before Christmas) that I pitched you or if you only had space for one or two of the titles. I definitely want to include your outlet in my pre-report to let Disney know what you're covering for us and I thought I'd better clarify with you before I tell them exactly what you're covering.

NOTE: WOW SHE NEVER REALIZED WHAT WE DO, I MUST MAKE THIS MORE CLEAR, SO I FOLLOWED UP WITH THIS AND THE ATTACHED PHOTO

----------------------------------------------------------------------------------------------------------------------

From: Mike Schoby

To: Beth

No problem Beth — thanks for circling back. Actually I will be mentioning the Lion King w/ the DVD box photo as a recommended movie to watch with the kids before heading over to Africa on Safari. Kids love elephants!

Here is a lead shot from the story we will be running. We may have an opportunity for a Bambi mention next fall. Stay in touch.

----------------------------------------------------------------------------------------------------------------------

From: Beth

To: Mike Schoby

Okay thank you!

NOTE: I OMITTED THE FULL NAME AND AGENCY NAME TO AVOID A LAWSUIT, BUT IT SHOULD BE OBVIOUS THEY ARE FROM BURBANK, CA€¦I WONDER IF THEY THOUGHT THE ELEPHANT WAS JUST SLEEPING?

GET THE NEWSLETTER Join the List and Never Miss a Thing.

Recommended Articles

See More Recommendations

Popular Videos

Venison Curry Recipe

Venison Curry Recipe

Hearty and flavorful, this curry is simple to make and requires just a few ingredients you can likely find at your local store. The cooking method turns tough cuts tender, making it a great choice for shoulder and hindquarter cuts from deer, elk and other venison. Bonus points if you use axis deer, which are native to India.

New for 2021: 6.8 Western Rifle Cartridge

New for 2021: 6.8 Western Rifle Cartridge

The 6.8 Western features a .277-caliber bullet loaded into a case that's been optimized to fit longer, heavier bullets. Consider it a .270 on steroids, or more accurately, an improved version of the .270 Winchester Short Magnum, which never gained enough traction to make it mainstream.

New for 2021: Browning X-Bolt Pro McMillan & Recoil Hawg

New for 2021: Browning X-Bolt Pro McMillan & Recoil Hawg

Browning's X-Bolt Pro family has grown in 2021 with the addition of the Pro McMillan. An innovative muzzle break — the Recoil Hawg — also joins the line.

New for 2021: Burris Oracle X Range-Finding Crossbow Scope

New for 2021: Burris Oracle X Range-Finding Crossbow Scope

The Burris Oracle X is the first and most advanced range-finding crossbow scope on the market, building on the company's long successes with range-finding optics like the Eliminator riflescope.

See More Popular Videos

Trending Articles

The outdoor industry gets serious about recruiting new hunters with some curious marketing strategies.Are New Hunter Recruitment Strategies Working? Conservation

Are New Hunter Recruitment Strategies Working?

Andrew McKean - May 05, 2020

The outdoor industry gets serious about recruiting new hunters with some curious marketing...

Learn how to grill the perfect medium-rare venison steak with these tips and tricks.Venison Grilling Tips Recipes

Venison Grilling Tips

Jenny Nguyen-Wheatley

Learn how to grill the perfect medium-rare venison steak with these tips and tricks.

Practice under pressure with these high-intensity drills.4 Shooting Drills to Make You a Better Hunter How-To

4 Shooting Drills to Make You a Better Hunter

Jeff Johnston

Practice under pressure with these high-intensity drills.

Hunters may not have as much influence on buck movement and behavior as we think. Deciphering New Deer Data for Rut Success Whitetail

Deciphering New Deer Data for Rut Success

Jeff Johnston

Hunters may not have as much influence on buck movement and behavior as we think.

See More Trending Articles

More News

Roundhill Group will continue firearms brand, Vista Outdoors following suit with ammo.Remington Pieces Sold Off, But Iconic Brands Will Live On News

Remington Pieces Sold Off, But Iconic Brands Will Live On

Lynn Burkhead - October 02, 2020

Roundhill Group will continue firearms brand, Vista Outdoors following suit with ammo.

These social media powerhouses are the first partners in Nosler's Project 48.Nosler Partners with Tim Kennedy and Colion Noir News

Nosler Partners with Tim Kennedy and Colion Noir

Joe Ferronato - February 24, 2021

These social media powerhouses are the first partners in Nosler's Project 48.

Highlights included increased access, advanced conservation, and new employment.Great American Outdoors Act Closes in On Full Passage News

Great American Outdoors Act Closes in On Full Passage

Lynn Burkhead - June 11, 2020

Highlights included increased access, advanced conservation, and new employment.

Hunters should't let the pandemic scare them away from license draws.Will COVID-19 Pandemic Kill Hunting Tag Applications? News

Will COVID-19 Pandemic Kill Hunting Tag Applications?

Joe Arterburn - March 27, 2020

Hunters should't let the pandemic scare them away from license draws.

See More News

Magazine Cover

GET THE MAGAZINE Subscribe & Save.

Digital Now Included!

SUBSCRIBE NOW

Give a Gift   |   Subscriber Services

PREVIEW THIS MONTH'S ISSUE Arrow

Buy Digital Single Issues

Don't miss an issue.
Buy single digital issue for your phone or tablet.

Buy Single Digital Issue on the Petersen's Hunting App

Other Magazines

Special Interest Magazines

See All Special Interest Magazines

GET THE NEWSLETTER Join the List and Never Miss a Thing.

Phone Icon

Get Digital Access.

All Petersen's Hunting subscribers now have digital access to their magazine content. This means you have the option to read your magazine on most popular phones and tablets.

To get started, click the link below to visit mymagnow.com and learn how to access your digital magazine.

Get Digital Access

Not a Subscriber?
Subscribe Now