(Photo courtesy of Wildlife Research Center)
January 07, 2026
By Wildlife Research Group Press Release
Special Golden Estrus® 35th Anniversary Edition (Photo courtesy of Wildlife Research Center) Wildlife Research Center ®, the trusted name in hunting scent technology, proudly announces the 35th Anniversary of its legendary Special Golden Estrus®—the Dated Fresh Super Premium Estrus Scent that has revolutionized deer hunting for over three decades.
It was originally only available to hunting industry insiders, as a special favor until it launched to retailers 35 years ago making Special Golden Estrus® available to all hunters who demand the best. Each bottle of super premium doe urine with estrus secretions is individually labeled with a serial number and “Use By” date, so you know it’s fresh. Lab tested and certified estrogen levels of 30 pg/mL at time of collection. It’s the scent your trophy buck has been waiting for. 1 FL OZ – $14.50 | 4 FL OZ – $33 | 8 FL OZ - $50
Key Highlights: Super Premium Doe Urine with estrus secretions Dated for Use Each Year so you know it’s fresh Lab tested and certified estrogen levels Trusted by serious hunters for 35 years Golden Estrus® Scent Stick (Photo courtesy of Wildlife Research Center) Wildlife Research Center®, the industry leader in scent products for serious hunters, is excited to announce the launch of its Golden Estrus® Scent Stick Formula—a weather-resistant, long-lasting estrus scent designed to trigger the mating instincts of rutting bucks.2.5 OZ Stick | $23
Key Benefits: Super Premium Golden Estrus® scent Weather-resistant and long-lasting stick formula Strong sexual attractor for rutting bucks Convenient and mess-free application Wildlife Research Center® Calming Scent Spray and Scent Stick Formulas (Photo courtesy of Wildlife Research Center) Wildlife Research Center®, the leader in scent and scent elimination products for hunters, is proud to announce the release of its newest innovation: Calming Scent–Scent Stick and Calming Scent Spray. Designed to calm, relax, and attract deer, these products offer hunters a powerful new tool for increasing opportunities in the field.
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The Calming Scent Stick contains urine drippings and scents found in real bedding areas, mimicking the comforting aroma of multiple deer. This creates a “safety in numbers” effect, helping to ease the nerves of cautious deer and encouraging them to linger longer—giving hunters better chances and more opportunities. Comes in a convenient resealable bag for storage between hunts. 2.5 OZ Stick | $23
Key Features Include: Authentic bedding area scent profile Calms and relaxes deer for closer encounters Weather-resistant and long-lasting Effective all season long Scent Killer® Gold® Full Body Deodorant Spray (Photo courtesy of Wildlife Research Center) Wildlife Research Center®, the authority in scent elimination for hunters, is proud to introduce its latest scent control innovation: Scent Killer® Gold® Full Body Deodorant Spray. Designed for full body odor control, this invisible, unscented spray helps hunters stay undetected in the field—from pits to feet.
Formulated for long-lasting odor control, this deodorant spray is ideal for use before heading out into the woods. The 3.6 OZ aerosol spray can is super convenient to pack, store and apply. The perfect addition to your scent control regimen this fall. 3.6 OZ | $15
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Key Features: Powerful, long-lasting odor control Invisible spray – completely unscented Designed for full-body use Perfect for pre-hunt preparation Wildlife Research Center® Fresh Earth & Pine Cover Scent Sprays (Photo courtesy of Wildlife Research Center) Wildlife Research Center®, the trusted name in scent control and attractants, is proud to introduce its latest innovation: Cover Scent Sprays in Fresh Earth and Fresh Pine formulas. These extra-concentrated, long-lasting sprays are designed to help hunters blend seamlessly into their natural surroundings.
Perfect for masking human odor and enhancing concealment, these cover scents replicate the authentic smells of the forest floor and pine woods during fall—making them ideal for use in a wide range of hunting environments. 8 OZ Aerosol | $15
Key Features: Extra-concentrated formulas for lasting effectiveness Authentic natural scents for superior concealment Easy-to-use spray bottles for quick application Ultimate Bear Lure® (Photo courtesy of Wildlife Research Center) Wildlife Research Center®, the trusted name in hunting scent technology, has launched a new 9 FL OZ size-squirt top bottle of their famous Ultimate Bear Lure®—This special oily formula will work better and last longer even in wet conditions, ensuring long-lasting effectiveness. The new larger squirt top bottle lasts longer and is even easier to use.
“Bears Go Nuts For It!” isn’t just a slogan—it’s a proven reaction. The Ultimate Bear Lure® emits an extremely intense, burning sweet aroma that bears find irresistible. When bears catch a whiff, it often provokes a strong and immediate response, making it a must-have for anyone serious about seeing bears . 9 FL OZ Squirt Top Bottle | $26
Key Highlights: Powerful burning sweet scent that triggers strong bear interest Long-lasting oily formula that holds up in wet environments New large squirt top bottle for easy application
