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Yankee Candle Introduces Line of Man Candles; Are Hunting Scents Next?

by Ben O'Brien   |  May 18th, 2012 14

Yankee Candle, the company responsible for tricking our wives and girlfriends into thinking bathrooms need to smell like Bahama Breeze since 1969, just came out with an interesting guy-oriented marketing ploy: Man Candles.

It’s all about a line of scents catered to the sophisticated nostrils of the American male. “We wanted to develop a collection of scents that men could strongly identify with,” said Senior Vice President Hope Margala Klein.

Imagine the thick aroma of “Riding Mower” or “2×4″ wafting through your living room or a bathroom that smells like “Man Town.” It’s almost like a dream, isn’t it? Well, these fine scents are now reality. Check them out:

  • Man Town™ – Escape to the man cave with this masculine blend of spices, woods and musk.
  • First Down™ – This combination of orange, patchouli, vetiver and leather is as exciting as game day.
  • Riding Mower™ – Hot sun. Cool breeze. And the intensely summery scent of freshly cut grass.
  • 2 x 4™ – The warm, unmistakable scent of freshly planed wood and sawdust evokes a sense of confidence and quality.

Who ever thought “First Down” could be a scent? I didn’t, but we all know this candle’s definitely more likely to show up in hunting camp than “First Kiss.”

Here’s a logical question for outdoorsmen: When are they going to makes scents catered to us?

I for one would love to light the wick on a candle that made my house smell like freshly fired shotgun shells or the leather on a brand new holster. Maybe we could develop a candle that smells like “Deadline” for outdoor writers,  so at least they could never say they didn’t smell it coming.

What scents would you include in a line of hunting candles?

  • Jeff Kelly

    Hoppes #9, of course!

  • Bearslayer

    Wet dog.

  • D Kleck

    Just fired Gun Powder!

  • K. Hueneke

    freshly field dressed deer

  • anthony

    Now if they can only bottle the sound of 34,400 hp ( 43 nascar cars ) taking the green flag.

  • Steve

    Doe in Estrus

  • Anthony


  • Antonio

    Man Candle? That's like saying Masculine Lingerie or Sexy Guy Wear. That tree-shaped thing hanging from my rear view mirror that smells like Pine is all I need.

  • Suzanne

    Hmmm..I can't wait to buy Motor Oil Musk or Wet Autumn Leaves to remind me of my husband when he leaves on his hunting trips. The 2×4 is already on order for our household. Just as long as no fishy scents pop up, I'll allow Yankee Candle to continue to trick me about how my bathroom should smell.

  • Alessandra

    Big Man Bacon

    • Lily

      I LOOOVVVVVEEEE Bacon…that's a great great candle.

  • JoeG

    Yah! I love the smell of bacon. Now THAT'S a great idea!

  • shootbrownelk

    Punctured Elk paunch!

  • Dolly

    freshly baked bread – if you can put that smell in candle form, ill buy them all!

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