Skip to main content Skip to main content

KUIU Innovates Again With New Valo Camouflage

KUIU Innovates Again With New Valo Camouflage
Photo courtesy of KUIU

KUIU, the high performance clothing and gear company, is well known as an industry disrupter, changing the way hunters outfit themselves for the most extreme hunts on the planet. They also never rest, proven by the recent launch of their newest camouflage, Valo, a lighter, low-contrast pattern designed to complement their two existing camo patterns, Vias and Verde.

KUIU spent more than three years developing the new Valo pattern, extensively field testing each new version in a wide range of environments. After countless hours of research and field testing, they created a unique blend of a macro patterns with scaled detailing that effectively breaks up the human form at both close and long ranges. That means no dark blob effect that many lesser camo patterns turn into when viewed at a distance.

At home in a variety of environments hunters find themselves in, Valo introduces a variety of colors to the KUIU stable, including browns, grays, tans and other subtle earth tones that blend perfectly in lighter colored terrain. Over the course of a season, hunters often encounter rolling grasslands, sage-covered deserts or wide-open tundra – Valo disappears in all of them.

KUIU Guide All-Season Jacket in Valo

“Valo’s colors are exactly what I would’ve hoped for," said Jake Franklin, Outfitter at Kika Worldwide. "Each of the colors on their own as a solid would be pretty darn good natural camouflage. Putting all of them together in one pattern makes it perfect.”


The new pattern is the ideal complement to Via and Verde, providing late-season deer hunters a better way to blend in while hunting from treestand or on spot-and-stalk hunts in the winter woods. The browns and grays effectively match with dead and dry foliage, bare trees, downed timber and even snowy landscapes. Valo is also surprisingly effective in the duck marsh, giving the all-season hunter a single camouflage solution.


Valo is available in a full line of KUIU’s advanced, lightweight clothing, packs and gear for the serous hunter. Learn more by visiting the dedicated KUIU webpage.

Current Magazine Cover

Don't Miss

The Essentials Gear Box.

Our editors have hand-picked these essential pieces of gear to make you a more successful hunter when you hit the game trails this season.

Learn More

GET THE NEWSLETTER Join the List and Never Miss a Thing.

Recommended Articles

Popular Videos

Venison Pastrami Recipe

Venison Pastrami Recipe

Skip the deli and make your own pastrami from whitetails, mule deer, elk or other cuts of venison. The process is simple, though it does take some time for the meat to brine and smoke. This technique also works great with goose or ducks breasts as well.

New for 2021: BOG Clandestine and Blood Moon Trail Cameras

New for 2021: BOG Clandestine and Blood Moon Trail Cameras

The BOG Blood Moon and Clandestine are two new trail cameras with some great features.

Venison Cheeseburger Bites

Venison Cheeseburger Bites

If you're tired of the same old jalapeno and cream cheese poppers, here's a completely different take on the popular party appetizer. Easy to make, and incredibly delicious, these mini cheeseburgers, wrapped in bacon, make the perfect one-bite-fits-all snack for your next tailgate party or hunting camp.

See All Videos

Magazine Cover

GET THE MAGAZINE Subscribe & Save.

Digital Now Included!

SUBSCRIBE NOW

Give a Gift   |   Subscriber Services

PREVIEW THIS MONTH'S ISSUE

Buy Digital Single Issues

Don't miss an issue.
Buy single digital issue for your phone or tablet.

Buy Single Digital Issue on the Petersen's Hunting App

Other Magazines

Special Interest Magazines

See All Special Interest Magazines

GET THE NEWSLETTER Join the List and Never Miss a Thing.

Get the top Petersen's Hunting stories delivered right to your inbox.

Phone Icon

Get Digital Access.

All Petersen's Hunting subscribers now have digital access to their magazine content. This means you have the option to read your magazine on most popular phones and tablets.

To get started, click the link below to visit mymagnow.com and learn how to access your digital magazine.

Get Digital Access

Not a Subscriber?
Subscribe Now