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History of ZEISS Optics

Founded 174 years ago in a small German precision mechanics and optics shop, Zeiss Sports Optics carries a much older and larger footprint than most hunters know of the brand. Join host Laden Force in Episode 1 of 6 about the brand, as he provides an overview of Zeiss' history, their involvement of premier manufacturing in many other categories and near 2 centuries of R&D to help confirm the credibility of the rifle scopes or binoculars that you see at your local retailer. From their involvement in Apollo 11 to assists in numerous Nobel Prize awards, Laden explains that the technologies used in Zeiss Sports Optics are not only founded but validated.

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About the Show

The sports optics market is arguably more prolific than ever seen in history, offering a healthy portfolio of manufacturers, young and historic, that are providing hunting consumers more quality offerings than ever before. One of those long-standing brands, Zeiss Sports Optics, is encroaching their 175th anniversary as a leader in the category and host Laden Force (Publisher of North American Elk) displays that there is nothing “old hat” about this brand. Join him for this 6-part series as he guides you through the history of Zeiss, their modern-day technology, their line of innovative new products and reveals that Zeiss is here to live up to their moto of offering hunters “Confidence in the Toughest Conditions.”

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