About the Show

The sports optics market is arguably more prolific than ever seen in history, offering a healthy portfolio of manufacturers, young and historic, that are providing hunting consumers more quality offerings than ever before. One of those long-standing brands, Zeiss Sports Optics, is encroaching their 175th anniversary as a leader in the category and host Laden Force (Publisher of North American Elk) displays that there is nothing “old hat” about this brand. Join him for this 6-part series as he guides you through the history of Zeiss, their modern-day technology, their line of innovative new products and reveals that Zeiss is here to live up to their moto of offering hunters “Confidence in the Toughest Conditions.”