February 14, 2012
I'm not the only girl hitting the woods these days with pink strings and cables on my bow, pink fletchings or even pink rage broadheads. So many guys are left wondering, what's the deal with all this pink in hunting? Well boys it's time to realize that women are becoming a growing part in the hunting industry and many of us like pink!
I think even more than that, the color pink is an easy way to showcase items that have been made specifically for women. Take my Hunter's Safety System vest for example. There is a little pink and purple on it and it's called the Lady's Pro version, but what I really like is this vest is cut and designed for a woman's body. It is smaller, fits better and most importantly looks good in the woods and is practical for hunting. Pink is kind of a universal color that alerts a woman's eye to an item especially when they're looking through hunting gear. It screams, "Hey you may be looking for camo but we've added these little pink accents so you know this was made specifically for you!"
Granted things like a pink Lumenok won't fly or impact an animal any differently but pink also represents another thing, Breast Cancer Research. For example, part of the proceeds from the sales of the Pink Lumenoks are donated to the Mary Hale "Pink Arrow Project" for breast cancer research. In fact, I was at ATA show in January when the makers of Lumenok presented a check for over $15,000 that will go directly toward breast cancer research. Other companies are also stepping up like Mathews who has generated over $90,000 by donating a portion of the proceeds from their pink bows (Pink Lemonade Genesis, Electric Pink Ignition, Passion and Jewel) towards Aiming for a Cure and the fight against breast cancer.
Let's face it guys, more women are getting hooked on hunting every day, so you might as well get used to seeing pink and camo together. Anyway, isn't there a saying that real men wear pink? I'm interested to see some of the first photos start coming in with real men and their pink bows...I know there has to be a few of you out there!!