According to PETA, Nestea electrocutes, poisons, suffocates and decapitates animals all to provide you with a refreshing summer cup of iced tea. The animals are mice and rats, and by signing the petition, you can stop Nestea from conducting research on vermin.
Why it's idiotic: As with most PETA publicity, they hyperbolize a single salient point and downplay, or outright misrepresent, facts. The video on nesteacrueltea.com features a four-minute video, of which 50 seconds is dedicated to the plight of vermin. The remaining three-plus minutes features unspecified animal-testing footage of much cuter, and more human-like, creatures than lab mice.
Why? Because nobody in their right mind will care about the campaign if the lives of mice and rats are weighed against that of a human.
Now, I don't know this for fact, but I highly doubt that the research being conducted on the vermin responsible for spreading the bubonic plague is about putting a more refreshing tea on the market. Likely, it has more to do with effects of caffeine and other tea and coffee by-products on muscle and brain tissue, as well as structures such as the nervous system, which is fine by me as I've consumed five cups of coffee and a Mountain Dew while writing this piece.