Benelli introduced its newest 12-gauge, semi-auto shotgun at the 2014 SHOT Show in Las Vegas, the Benelli ETHOS. The ETHOS is being heralded by Benelli as the "perfect balance of art and technology." The feature-rich ETHOS has an easy loading system, carbon-fiber rib and interchangeable front sight. A unique feature of the ETHOS is the three-stage, progressive comfort recoil reduction system, which is inset in the buttstock and absorbs recoil based on strength of load. The Benelli ETHOS has a suggested retail of $1,899 and is available now.