Icon's Ford Bronco

Icon's Ford Bronco
Removable doors and roof come standard on the Icon BR, and the ride is powered by a fuel-injected 5.0 Coyote V-8 Alloy engine. (Photo courtesy of Wheels Afield Magazine)

O.J. made Broncos infamous; Icon makes them classy

Icon caught our eye a few years back with a stunningly rugged resto of a vintage Toyota Land Cruiser FJ40. From our perspective, it was far more practical than a pure restorationâ€' as Icon specializes in modernizing while staying true to the original form, creating the best of both worlds. In short, Icon owners can have their cake and eat it, too – an awesome classic look with the performance and amenities of a modern vehicle. Well-known for its Land Cruisers, in recent years Icon has offered the same skills for Detroit-steel lovers with their Bronco (BR) rendition.

The Icon BR combines the boxy styling of a first-generation Ford Bronco (1966-1977) with a fuel-injected 5.0 Coyote V-8 Alloy engine that spits out 426 horses and 402 ft.-lbs. of torque. To get the power to the wheels, the engine is coupled with a five-speed manual transmission (or an optional automatic transmission), Atlas II transfer case, and Dana 60/44 axles available with or without ARB locking differentials. To bring you safely back to stationary, the Bronco features four-wheel disc brakes (Brembos are another option), while coil springs smooth out the ride.

Icon always keeps an eye out for detail, and the exterior is available in an infinite array of either traditional gloss or more Icon-appropriate matte finishes. With the body restored to factory-new perfection, complete with removable roof and doors, it is then topped off with an Icon-designed custom front bull bar bumper with LED lights and a Class II rear bumper with a single pivoting tire carrier. Hidden storage lockers hold gear, and a Warn 9.0RC winch can also be discreetly mounted up front.


Removable doors and roof come standard on the Icon BR, and the ride is powered by a fuel-injected 5.0 Coyote V-8 Alloy engine. (Photo courtesy of Wheels Afield Magazine)


To marry the power of the drivetrain and the rugged good looks of the exterior with modern interior comforts, owners can select upgraded Chilewich textiles, custom leather interior, and heated seats. Ultra-reliable Dakota gauges report MPH, RPM, oil pressure, fuel, temp, and volts. Even though the interior is swanky, it is intended to be used, and after a muddy day afield, feel free to hose out the muck polyurea covers the surface of the floor, which sports rubber drain plugs and a submersible floor-mounted dimmer switch. Secure your handgun in the "gun safe" powder-coated center console made from heavy-gauge stainless steel and this rig is ready for the field. Other interior options include high-end audio and navigation electronics, backup cameras, and USB power ports.


All Icon vehicles are custom, so the list of options is endless and pretty much limited only by the owner's imagination. According to Jonathan Ward, Icon CEO and lead designer, the most common Bronco year to start with generally is the birth year of the future owner. Current delivery times are around a year, and the average price is around $225,000. Damn. The story of my life: A day late and only $224,000 short.

Recommended for You

We put the best boots for late-season hunting to the test. Here are the results. Clothing

Field Tested: Cold-Weather Boots

Kali Parmley - April 22, 2019

We put the best boots for late-season hunting to the test. Here are the results.

These are the must-apply units for trophy elk, mule deer, and antelope in the West. North America

The Best Units for Hunting Elk, Mule Deer & Antelope

Chuck Smock

These are the must-apply units for trophy elk, mule deer, and antelope in the West.

Whether you're looking for a whitetail, bruin or waterfowl adventure, Saskatchewan can be the place for you. North America

From Bucks to Bears to Ducks, Saskatchewan Is a Hunter's Heaven

Lynn Burkhead - February 05, 2019

Whether you're looking for a whitetail, bruin or waterfowl adventure, Saskatchewan can be the...

See More Recommendations

Popular Videos

2018 Petersen

2018 Petersen's Hunting Episode 14: Swamp Bulls

With his Mozambique forest bull in the salt, Craig Boddington sets his sights on the Marromeu grasslands in pursuit of a swamp buffalo.

Cheeseburger Poppers

Cheeseburger Poppers

David Draper shares his recipe for making delicious cheeseburger poppers with wild game in this edition of "Fare Game."

2018 Petersen

2018 Petersen's Hunting Episode 13: Forest Buffalo

Craig Boddington returns to Mozambique's fame Coutada 10 for a shot a forest buffalo that's eluded him for 10 years.

See more Popular Videos

Trending Stories

If you're spending time in the outdoors where you might encounter bears, carry one of these guns. Survival

Which Firearm Is Best for Bear Defense?

Larry Case - July 11, 2018

If you're spending time in the outdoors where you might encounter bears, carry one of these...

We evaluate the 6.5 in a real-life case study. Ammo

Is The 6.5 The Perfect Hunting Caliber?

Mike Schoby

We evaluate the 6.5 in a real-life case study.

Dream of a job in the hunting industry? Here's the inside scoop on some of the most coveted positions in the outdoors. Stories

17 Dream Jobs in the Outdoor Industry

Kali Parmley

Dream of a job in the hunting industry? Here's the inside scoop on some of the most coveted...

See More Stories

More Overlanding

When I arrived at the hotel in Salt Lake City, a fleet of KLR650s were being unloaded off the Overlanding

Riding the Beehive State

Eric Poole - August 08, 2016

When I arrived at the hotel in Salt Lake City, a fleet of KLR650s were being unloaded off the

A multi-state hunting adventure and the perfect bird hunting rig to complete the Overlanding

Ultimate Upland Road Trip

Kali Parmley - September 18, 2018

A multi-state hunting adventure and the perfect bird hunting rig to complete the

O.J. made Broncos infamous; Icon makes them classy

Icon caught our eye a few years back with a Overlanding

Icon's Ford Bronco

Mike Schoby - September 25, 2018

O.J. made Broncos infamous; Icon makes them classy Icon caught our eye a few years back...

See More Overlanding

GET THE MAGAZINE Subscribe & Save.

Temporary Price Reduction.

SUBSCRIBE NOW

Give a Gift   |   Subscriber Services

PREVIEW THIS MONTH'S ISSUE

GET THE NEWSLETTER Join the List and Never Miss a Thing.

×